SAM RAZI - JEWELRY STORES

Sam Razi is a distinguished jewelry designer and owner of a luxury high-end retail jewelry store located in the exclusive Persian Azadi Hotel. His brand and business are synonymous with his name, catering to a clientele of international travelers who seek designer luxury goods. The brand’s ethos is built on the pillars of Status, Stability, and Style, aiming to resonate with consumers at first glance.

​

In our collaboration, we embarked on a journey to create a timeless and iconic logo for Sam Razi. The design process was iterative, starting with numerous sketches and logo styles and culminating in a final design that balances classic styling with imagination. The logo, inspired by a diamond ring and the initials ‘S’ and ‘M’, serves as a visual icon for Sam Razi products. It’s versatile, allowing for the central icon to be used independently for a signature line of products. This design not only encapsulates Sam Razi as the jewelry designer but also ensures the brand’s message is clear and impactful.